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Wedding planning for the couples seeking timeless celebrations and southern inspiration!

Ashley is the Owner and Lead Planner of Sweetwater Events. Before starting her wedding planning & design company, Ashley worked in artist management in Los Angeles and Nashville. After planning and participating in many social and charity events for artists, Ashley recognized her passion and knack for planning & designing events and transitioned her career to the event industry where she’s focused on weddings for the last 10 years.

Planning weddings requires an exceptional skill set: vision, design experience, organization, attention to detail, and compassion- all skills Ashley is known to possess. With years of experience in her pocket, impeccable service, a strong network of the best wedding professionals in Tennessee, and a calming presence that makes wedding planning feel smooth and relaxed, Ashley’s experience has prepared her to deliver a consistently beautiful result each and every wedding making her an easy choice for couples looking to hire a wedding planner.

Her expertise lies in not only planning and executing those weddings and events, but creating that one-of-a-kind experience her clients and their guests will always remember.

She values each moment spent with clients and loves working closely with couples to create elegant and timeless celebrations. Ashley and her team strive to provide professional, detail oriented and personalized service throughout the wedding planning process and on your wedding day!

We look forward to connecting with you!

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